The deal is legally enforceable in the European Economic Area save for Italy. The Prime and second Buy Box commitments will last for seven years. The settlement applies for five years in most cases.
However, it told the Associated Press that, “We are pleased that we have addressed the European Commission’s concerns and resolved these matters.” The company will also need to create a way for sellers and carriers to file complaints if they suspect it isn't complying with the commitments.Īmazon said it disagreed with some of the Commission’s preliminary conclusions. The final deal includes some additional commitments, such as making it easier for third-party sellers to directly contact their Amazon customers so they can provide similar delivery services to those offered by Amazon. Additionally, Amazon will not use any non-public data relating to third-party sellers to benefit its own business, including logistics or creating copycat versions of popular products. Third-party sellers in the EU will be able to offer their products through Prime without having to use Amazon's delivery or logistics services.
Amazon said it will display a second Buy Box if another seller offers the product with a significantly different price and/or delivery time. Among other things, it will rank all sellers equally in the Buy Box, which displays an item from a specific seller so customers can quickly purchase it. The deal includes several preliminary commitments Amazon made in July. Competing independent retailers and carriers as well as consumers will benefit from these changes opening up new opportunities and choice." "They cover the use of data, the selection of sellers in the Buy Box and the conditions of access to the Amazon Prime Program. Amazon can no longer abuse its dual role and will have to change several business practices," Margrethe Vestager, the Commission's executive vice-president in charge of competition policy, said in a statement. "Today’s decision sets new rules for how Amazon operates its business in Europe. Amazon will need to abide by the commitments for between five and seven years or it could face hefty fines. The European Commission said the deal will put antitrust investigations over how Amazon treats third-party sellers to bed for the time being. Amazon has agreed to change some business practices in the European Union as part of legally binding commitments with the bloc's executive branch.
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